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Niche line Escentric Molecules has launched Molecule 01 + Cistus, a new variation on 2005's Molecule 01 (Iso E Super)...

It's Friday and National Pasta Day, plus the International Day for the Eradication of Poverty. Our community project for today: wear the perfume you would like to be buried or cremated in. (This was a suggestion from Deva, who did note that it is a bit macabre, but also that many cultures include fragrance materials of various sorts in their funerary rites. I was saving this project until Deva rejoined us, but since it looks like she has moved on to other interests, I'd like to take this opportunity to honor her since her presence here brightened everybody's day for so long. If it's too macabre for you, don't join in, obviously!) 

What fragrance did you pick? As always, do chime in with your scent of the day even if you’re not participating in the community project.

I do not have any strong opinions on what fragrance I'd want to be buried or cremated in. If I was to be buried, it wouldn't hurt to throw a vintage houndstooth bottle of Diorissimo in my coffin? I'm more interested in what I'd smell while I was dying, and I think it should be something calming that did not bring up any associations with things I was trying to hold onto or fret over, so I'm going with my old standby Comme des Garçons Ouarzazate, layered over my DIY lotion of ylang and sweet orange for a little uplift. I suppose if I am cremated someone could spray on a refresh...

Moschino has launched Toy Boy 2, new flanker to 2019's Toy Boy...

Happy Almost-Friday! It's also World Food Day. Birthdays: Lucy Stanton, Oscar Wilde, Eugene O’Neill, Günter Grass. What fragrance are you wearing?

For Oscar Wilde, who was buried at Père Lachaise Cemetery in Paris — where today's photo of the monument of Dominique Vivant Denon was taken — I'd be in Floris Malmaison if I could, but since I no longer have any I went with a modern carnation, Aedes de Venustas Oeillet Bengale.

Reminder: on 10/17, wear the perfume you would like to be buried or cremated in...

We’re thrilled to share that Air Aroma has been featured in Harper’s Bazaar‘s latest article, “Why Your Favorite Hotels Smell So Good,” which explores the powerful role of scent in luxury hospitality. We’re proud to be a...

The post Harper’s Bazaar Features Air Aroma: Inside Hotel Scenting appeared first on Air Aroma.

Leading the Way in Luxury Hotel Scenting Intercontinental Luanda Miramar, an IHG Hotel, is Luanda’s first internationally recognized 5-star hotel, offering a refined combination of luxury and local charm. The hotel is the first in the...

The post 5-Star InterContinental Luanda Miramar, an HVAC Scenting Pioneer appeared first on Air Aroma.

Within the category of woody fragrances, there are few scents as rich and enchanting as sandalwood. Often associated with the serene beauty of ancient forests and sacred rituals, sandalwood fragrance offers a transformative experience, evoking a...

The post The Enchanting Allure of Sandalwood Fragrance appeared first on Air Aroma.

Houses of worship, particularly churches, have been harnessing the fragrant power of ambient scenting for centuries.  Long before big corporations and retail establishments ever got wind of the idea, certain haunting aromas, such as frankincense, have been associated with the ceremonies and rituals of the Catholic Church. The purpose of scenting churches has never had […]

Blending smells with music being played in real time at clubs and concerts concerns a phenomenon known as aroma jockeying. This is a logical outgrowth of the need today for a a new edge of discovery, so to speak, that involves pushing the experience envelope of live entertainment to expand sight and sound to new, […]

In the world of retail, the power of ambiance cannot be underestimated. Discover how ambient scenting and thoughtfully chosen fragrances can captivate customers and elevate the shopping experience, leading to increased sales and heightened emotions within jewelry stores.

Discover the fragrant world of ambient scent diffusion and its transformative impact on luxury yachts and private jets. Unravel the sensory allure that elevates the travel experience, enthralling high-end clientele with immersive fragrances that redefine opulence and indulgence.

Explore how ambient scent diffusion is revolutionizing the cruise ship experience, enhancing passenger satisfaction and creating unforgettable journeys. Explore the captivating blend of scents that elevate onboard atmospheres, from relaxation to adventure, leaving an indelible impression on travelers.

In the world of interior design, scent plays a powerful role, weaving its subtle threads into the fabric of our spaces. Discover how fragrances evoke emotions, memories, and ambiance, shaping environments in ways beyond the visual realm.